Group Project: Shark Tank Business Presentation and Final Paper

Project Overview:
This semester-long group project challenges students to research, develop, and present an innovative business idea in a format inspired by the popular show Shark Tank. Working collaboratively in groups, students will apply key principles and concepts learned throughout the semester to design a compelling business plan and deliver a professional presentation.

Project Objectives:

• Foster collaboration and teamwork in developing a cohesive business idea.
• Apply business concepts, strategies, and tools learned in class to a real-world scenario.
• Enhance critical thinking, research, and presentation skills.
• Gain experience in creating a formal business plan.

Project Timeline and Structure:

1. Formation of Groups & Initial Brainstorming:
   In the early weeks of the semester, students will form groups and start brainstorming business ideas. These ideas should aim to address a gap in the market, solve a problem, or introduce a novel concept.
2. Weekly Integration:
   Each week, students will incorporate relevant course topics—such as market analysis, business strategy, financial planning, operations management, and marketing—into their business plan. Groups will dedicate time to:
• Conducting market research and identifying target audiences.
• Outlining the value proposition and competitive advantage.
• Developing financial projections and pricing strategies.
• Planning marketing tactics and operational structures.
3. Mid-Semester Progress Checkpoint:
   Groups will present a brief progress report summarizing their business idea, research findings, and development efforts. Feedback will be provided to guide further refinement.
4. Final Deliverables:
• Formal Business Plan: A detailed, written document that includes all components of the business model, supported by research and analysis. (Sample Business Plan) Download Sample Business Plan)
• Shark Tank Presentation: Groups will pitch their business idea to a panel of “investors,” demonstrating creativity, research, and confidence. The pitch will include visual aids, such as slides or prototypes, and a Q&A session.

Evaluation Criteria:

• Innovation: Originality and feasibility of the business idea.
• Application of Course Concepts: Effective integration of class topics into the plan.
• Research and Analysis: Depth and accuracy of research supporting the business.
• Presentation Quality: Clarity, professionalism, and engagement of the Shark Tank pitch.
• Team Collaboration: Evidence of teamwork and shared contribution throughout the project.

Expected Outcomes:
By the end of the semester, students will have gained hands-on experience in building a business plan, honed their teamwork and communication skills, and developed a deeper understanding of how theoretical concepts translate into practical business solutions.