Group Project: Shark Tank Business Presentation and Final Paper
DueMay 2 by
11:59pm
Points80
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Project Overview: This semester-long group project challenges students to research, develop, and present an innovative business idea in a format inspired by the popular show Shark Tank. Working collaboratively in groups, students will apply key principles and concepts learned throughout the semester to design a compelling business plan and deliver a professional presentation.
Project Objectives:
Foster collaboration and teamwork in developing a cohesive business idea.
Apply business concepts, strategies, and tools learned in class to a real-world scenario.
Enhance critical thinking, research, and presentation skills.
Gain experience in creating a formal business plan.
Project Timeline and Structure:
Formation of Groups & Initial Brainstorming: In the early weeks of the semester, students will form groups and start brainstorming business ideas. These ideas should aim to address a gap in the market, solve a problem, or introduce a novel concept.
Weekly Integration: Each week, students will incorporate relevant course topics—such as market analysis, business strategy, financial planning, operations management, and marketing—into their business plan. Groups will dedicate time to:
Conducting market research and identifying target audiences.
Outlining the value proposition and competitive advantage.
Developing financial projections and pricing strategies.
Planning marketing tactics and operational structures.
Mid-Semester Progress Checkpoint: Groups will present a brief progress report summarizing their business idea, research findings, and development efforts. Feedback will be provided to guide further refinement.
Shark Tank Presentation: Groups will pitch their business idea to a panel of “investors,” demonstrating creativity, research, and confidence. The pitch will include visual aids, such as slides or prototypes, and a Q&A session.
Evaluation Criteria:
Innovation: Originality and feasibility of the business idea.
Application of Course Concepts: Effective integration of class topics into the plan.
Research and Analysis: Depth and accuracy of research supporting the business.
Presentation Quality: Clarity, professionalism, and engagement of the Shark Tank pitch.
Team Collaboration: Evidence of teamwork and shared contribution throughout the project.
Expected Outcomes: By the end of the semester, students will have gained hands-on experience in building a business plan, honed their teamwork and communication skills, and developed a deeper understanding of how theoretical concepts translate into practical business solutions.
174624479905/02/202511:59pm
Rubric
512702
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The business idea is highly innovative, original, and clearly addresses a gap in the market or solves a relevant problem. The concept is realistic and feasible, supported by strong evidence.
The business idea is somewhat innovative, with a clear value proposition and feasible implementation. Some gaps exist but do not detract significantly from the concept.
The project effectively incorporates key business concepts (e.g., market analysis, financial projections, operations, and marketing strategies) learned in class. Concepts are applied with depth, accuracy, and clear connections to the business plan.
Extensive and well-documented research supports the business plan. The target audience, market trends, financial data, and competitive analysis are detailed, accurate, and insightful.
Adequate research supports the business plan. Most aspects (e.g., market trends, financial data, competitive analysis) are covered but lack depth in some areas.
Presentation is polished, professional, and engaging. Visual aids (e.g., slides or prototypes) are creative, well-designed, and support the pitch. The group demonstrates confidence, clear communication, and strong delivery. Q&A responses are insightful and well-prepared.
Presentation is clear, professional, and engaging overall. Visual aids support the pitch effectively. Delivery is confident, with minor gaps in communication or Q&A responses.
Presentation is adequate but may lack polish, professionalism, or engagement. Visual aids are present but lack creativity or quality. Delivery is uneven, and Q&A responses are limited.
Presentation lacks professionalism and engagement. Visual aids are poorly designed or absent. Delivery is unclear, and Q&A responses are weak or unprepared.
Strong evidence of teamwork and collaboration. All group members contributed meaningfully and equitably to the project. Roles and responsibilities are clearly defined and executed effectively.
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